The Mad River Valley’s 2027–28 Vermont Inspiration Guide Co-op
Join the Mad River Valley’s 2027–28 Vermont Inspiration Guide Co-op
The Mad River Valley Chamber is once again creating a unified regional presence in Vermont’s official travel guide. For the past several years, local businesses have joined together under the Mad River Valley banner to showcase the MRV as an authentic, four-season destination in one of the state’s most important travel publications.
Produced through a partnership between the Vermont Chamber of Commerce and the Vermont Department of Tourism and Marketing, the Vermont Inspiration Guide is an official travel-planning resource promoting Vermont to more than 80 million people within a day’s drive of the state.
The centerpiece of our co-op will be a full-page Mad River Valley advertisement in the 2027–28 Vermont Inspiration Guide. You can view the 2026–27 Inspiration Guide and see last year’s Mad River Valley presence on pages 62–63, including the businesses that participated.
2027–28 Co-op Opportunity
The new guide will go to press in March, and the Chamber plans to offer eight advertising spaces within the Mad River Valley ad.
- Cost per participating business: $900
- Optional Featured Listing: $300—discounted from the regular price of $420
- Availability: Eight participating businesses
The Featured Listing provides additional visibility for your business in both the printed guide and its digital edition. View an example of a Featured Listing.
Guide Distribution
The Vermont Inspiration Guide reaches travelers throughout an international drive market of approximately 80 million people. It is distributed through:
- Vermont Welcome Centers
- Vermont lodging properties and tourism hubs
- Direct-mail requests from the United States and Canada
- Burlington, Albany, Boston Logan and Manchester, New Hampshire airports
- Key retail outlets throughout New England and New York
- Domestic and international consumer travel shows
For additional details about the Inspiration Guide and the complete suite of advertising opportunities, review the Vermont Tourism 2027-28 Marketing Program Media Kit.
The goal of this cooperative advertisement is to bring Mad River Valley businesses together under cohesive regional branding and strengthen the MRV’s position as a distinctive, year-round Vermont destination.
Space is limited to eight participants. If your business is interested in joining the 2027–28 Mad River Valley co-op, please contact us at [email protected].
