Small Business Saturday in the MRV

November has arrived, and with it comes the perfect reminder to shop early and shop small. This holiday season, support the Mad River Valley’s independent retailers —the businesses that support you, your family, friends, and our community all year long.

Small Business Saturday, taking place on November 29, marks the official start of the holiday shopping season here in the Valley and across the country. First celebrated in 2010, this day has grown into a beloved tradition that highlights the critical role small businesses play in our economy and our daily lives.

There are 33.2 million small businesses in the United States, making up 99% of all businesses nationwide. Over the past two decades, they’ve contributed roughly 40% of the country’s GDP—trillions of dollars of economic activity driven by hard-working entrepreneurs and community-focused enterprises.

More importantly, small businesses infuse energy and character into our towns, reinvest in their neighborhoods, and help shape vibrant, connected communities. Shopping small keeps dollars local, strengthens the Valley, and celebrates the people and places that make it special.

And let’s be honest—small business shopping comes with extra perks: thoughtful, unique gifts, exceptional customer service, and no anxiously waiting by the mailbox hoping packages arrive on time (or at all!).

This November, and especially on Small Business Saturday, choose local. Your support matters—today, tomorrow, and every day of the year.