MRV Needs You at VT Tourism Summit

Show Up Strong: Why the Mad River Valley Needs You at the 2026 Vermont Tourism Summit

There are a handful of moments each year when Vermont’s tourism community comes together in one place—owners, operators, marketers, and the many people behind the scenes who make this state such a special place to visit. The Vermont Tourism Summit is one of those moments—and it’s one we can’t afford to miss.

A Seat at the Table Matters

The Mad River Valley has never been the biggest voice in the room—but we’ve consistently been one of the most impactful. As a region made up of multiple towns, we’ve had to work harder than most to define who we are and ensure we’re recognized as a cohesive destination. That effort has paid off. Today, the MRV is known across the state for collaboration, creativity, and authenticity.

In short—we punch above our weight.

But that only continues if we show up.

Why This Summit Is Different

The Vermont Tourism Summit is the only statewide gathering that brings together the full spectrum of Vermont’s tourism economy—not just lodging, not just attractions, and not just one region. Everyone is in the room.

That matters.

It’s where partnerships are formed.
It’s where ideas are tested.
It’s where Vermont’s tourism narrative is shaped.

And if the Mad River Valley isn’t well represented, we risk being left out of conversations that directly impact our businesses and our future.

What You’ll Get Out of It

This isn’t just a networking event—it’s a working session for anyone serious about strengthening their business and staying ahead in a rapidly evolving tourism landscape.

Attendees will:

• Gain insight from leading industry experts and consultants

• Explore new tools, technologies, and marketing tactics

• Learn from experienced media and marketing professionals

• Connect with peers from across the state to share ideas and spark collaboration

And yes—the connections you make in the hallway or over a drink often matter just as much as what happens in the sessions.

2026 Event Details

The 41st Annual Vermont Tourism Summit will take place:

• April 28–29, 2026 at the Killington Grand Resort Hotel & Conference Center

Why a Strong MRV Showing Matters

The Mad River Valley Chamber has long worked to bring our tourism economy together in a way that’s organic, collaborative, and rooted in community. That’s not the norm everywhere—and it’s something worth sharing.

When we show up in numbers, we:

• Reinforce the MRV as a unified and forward-thinking destination

• Elevate our businesses and our brand on the statewide stage

• Build relationships that lead to real opportunities

• Ensure our voice is part of shaping Vermont’s tourism future

Let’s Represent

This is a chance to stand shoulder to shoulder with peers from across Vermont and make sure the Mad River Valley continues to lead—not just locally, but statewide.

If you’re part of the tourism economy in any way—lodging, dining, retail, recreation, services, or beyond—this event is for you.

Let’s show up, connect, and continue doing what the MRV does best.

We’ll see you at Killington!