First Fridays: Shop, Dine & Stroll in the Mad River Valley
The Mad River Valley is coming together in a new way to support our local shops and make it easier for everyone to enjoy all that our community has to offer. Beginning this fall, local retailers will stay open until 7 PM on the first Friday night of each month.
Why First Fridays?
We know that life is busy, and sometimes it’s hard to get to your favorite shops during the day. By staying open later once a month, local retailers are making it easier for you to:
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Shop locally – Support the small businesses that make our Valley unique.
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Skip the shipping stress – No more wondering if your package will arrive on time. Find what you need right here at home.
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Make a night of it – Stroll through town, stop in at your favorite shops, and then head out for dinner or drinks at one of our local restaurants.
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Discover something new – From gifts and home goods to outdoor gear, art, and fashion, the Valley has an incredible mix of shops worth exploring.
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Build community – Shopping local isn’t just about buying things—it’s about connecting with neighbors, business owners, and the spirit of the Mad River Valley.
A Growing Tradition
Our hope is that First Fridays become a monthly tradition: a night when residents, second homeowners, and visitors alike can gather, explore, and celebrate the best of Valley living. Whether you’re picking up something special, starting your holiday shopping early, or just enjoying a relaxed evening out, First Fridays are a chance to make the MRV a true retail destination.
So mark your calendars, grab a friend, and come support the shops and restaurants that give the Mad River Valley its character and charm. Let’s make First Fridays a new tradition that keeps our Valley vibrant and thriving!
