The Mad River Valley Logo: A Brand We All Share

We like to remind our business community about one of the most important tools we have for telling the world who we are: the official Mad River Valley logo.

Collective branding is one of the strongest ways we can create recognition, pride, and unity for our community. A great example? Stowe. Their simple, consistent use of a shared logo has helped them build one of the most recognizable destinations in Vermont. Nearly every business there uses the logo in signage, websites, social media, and print materials. Over time, this consistency has paid off—big.

And here in the Mad River Valley, we’ve got our own logo—created by the Chamber as a gift to the entire community.

Why It Matters

The Mad River Valley logo isn’t just a mark. It’s a unifying identity that helps:

• Create a sense of place for visitors and locals alike.

• Build civic pride by showing we’re all part of something bigger.

• Strengthen marketing for everyone—when we share a collective identity, the Valley as a whole benefits.

We’re already seeing its impact:

• Welcome Signs – The Route 100 gateway signs, installed with help from the MRV Rotary Club, have become a landmark introduction to our Valley.

• Trailhead Kiosks – Organizations like the Mad River Path, Mad River Riders, and the MRV Trails Collaborative use the logo to create a cohesive, professional look across our outdoor network.

• Community Groups – The MRV Planning District, MRV Recreation District, and stewardMRV all feature the logo as part of their work.

• Local Businesses – Shops like The Mad Rover are putting the logo on merchandise, creating fun ways to show Valley pride.

How You Can Use It

The logo is free for everyone in the community.

Download different versions of the MRV identity mark.
Download MRV brand spec sheet.

We encourage you to:

• Add it to your website

• Include it in your social media graphics

• Feature it in your signage and printed materials

• Explore creative uses like branded gear or packaging

It’s a tool that belongs to all of us—let’s use it to tell a consistent, recognizable story about the Mad River Valley.

👉 Download the Mad River Valley Logo Files & Usage Guide Here

Looking Ahead

There’s no “silver bullet” to community branding—it’s something we build, year after year, by using the tools we share. The more we use the MRV logo, the stronger our brand becomes, and the more our whole Valley benefits.

So let’s keep building. Let’s put the logo to work—in small ways and big ways—and keep spreading the word about the Mad River Valley.

If you’d like help brainstorming how to use the logo in your business or organization, the Chamber is here to help. Together, we can make our brand shine even brighter.