A Bold New Chapter for Mad River Valley Marketing!
We’re thrilled to announce a dynamic new marketing effort from the Mad River Valley Chamber of Commerce! With the support of the MRV Marketing Taskforce and its Sector Councils, we’re diving into a collaborative and strategic approach to strengthen our Valley’s unique identity and showcase all that makes it extraordinary.
Why Now?
The Mad River Valley is a destination like no other, blending natural beauty, vibrant businesses, and a warm, welcoming community. Our mission is to amplify these incredible assets and inspire connections—whether through a staycation, a day trip, or a memorable vacation.
Our Mission
To unite the diverse sectors of the Valley—lodging, dining, retail, recreation, and more—into a shared vision of sustainable tourism growth. Together, we aim to make the MRV the go-to destination for Vermonters and travelers alike.
Program Structure
The Marketing Task Force
The Marketing Task Force drives the strategic planning for the Valley’s community-wide marketing effort. Acting as a liaison with sector groups, this team ensures all efforts are aligned and impactful. Here are the current representatives:
- Retail: Miranda Dalton (Waitsfield Farmers Market)
- Services: Kolleen & Bobby Kintz (Photos by Kintz)
- Attractions: Aron Shea (Afterthoughts/Valley Meade)
- Lodging: Sean Kramer (1824 House)
- Restaurant: Jeanne Wry (Hyde Away)
- Chamber: Eric Friedman (MRV Chamber Executive Director)
Sector Councils
Each council focuses on supporting its specific sector while feeding into the broader marketing strategy. Their roles include organizing periodic meetings to foster collaboration, share insights, and strategize for success. Current councils include:
- Retail Council: Miranda Dalton (Waitsfield Farmers Market)
- Lodging Council: Sean Kramer (1824 House)
- Restaurant Council: Jean Wry (Hyde Away)
The Winfield Creative: Consultation & Trainings for MRV
We are excited to partner with Brittany Winfield, Chief Inspiration Officer of The Winfield Creative. With over 10 years of marketing experience, an MBA from Champlain College, and a passion for helping clients thrive creatively online, Brittany brings her expertise and energy to the Mad River Valley.
Here’s what this collaboration includes:
- Monthly Collaboration: A one-hour consultation meeting each month with the Marketing Task Force to discuss the current climate of the Chamber and streamline marketing efforts.
- MRV Business Owner Trainings: Monthly social media marketing training for MRV businesses, with a focus on creating a culture of collaboration and community-building.
- Tracking System Development: Creating a system to track and evaluate marketing efforts, ensuring ongoing improvement and success.
Brittany’s guidance will be instrumental in helping us refine our strategies and empower businesses across the Valley to elevate their marketing game.
Long-Term Goals
Our strategic plan is ambitious yet achievable, focusing on key areas like social media growth, a cohesive Valley identity, and creating vibrant, sustainable tourism. Here’s a glimpse:
- Grow @themadrivervalley into a leading tourism channel.
- Provide MRV Chamber member businesses with monthlyworkshops a
- Foster a positive narrative of community resilience and collaboration.
- Boost Chamber membership by demonstrating clear value and economic benefits.
- Promote events and experiences that define the Valley’s charm.
Core Strategies
- Business Education: Monthly workshops for businesses to hone their social media skills and develop collaborative strategies.
- Brand Awareness: Highlight the MRV’s unique offerings through consistent and engaging messaging.
- Community Engagement: Collaborate with local businesses to create co-branded campaigns and host monthly marketing meetings.
- Digital Marketing: Redevelop the Instagram audience, improve SEO, and craft campaigns targeting Vermont residents and beyond.
- Event Promotion: Launch initiatives like the “Faces of the Valley” series and seasonal community calendars.
Short-Term Action Plan
In the next 1–3 months, our focus includes:
- Redeveloping the @themadrivervalley Instagram page.
- Creating a system for gathering user-generated content.
- Establishing a sustainable 2025 social media calendar.
Get Involved
This initiative isn’t just about promotion—it’s about partnership. We invite local businesses, residents, and regional partners to join us in shaping a vibrant future for the Mad River Valley.
Let’s work together to share the magic of the Valley with the world!
📢 Follow Us: Stay connected on Instagram (@themadrivervalley) for the latest updates, stunning visuals, and ways to get involved.
💡 Got Ideas? We’d love to hear them! Whether you’re a business owner, a visitor, or a proud local, your input is invaluable.
Together, let’s make the MRV the premier four-season destination in Vermont! 🌄❄️🍁☀️
